A Brief History of Haier Group

A Brief History of Haier Group

One of the defining aspects of the late 20th Century and the early 21st has been the rise of China. Before the Nixon visit in the 1970’s, China was still the world’s backward giant. It possessed a vast population and massive territory, but its economic production was insignificant compared to the industrialized West and the Soviet Union. China’s re-emergence into competition is a remarkable story and, in many ways, the rapid growth of the Haier Group can be seen as a microcosm of that rise. Haier began its existence as a rather...

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